These The Croods Happy MealŪ toys were released by McDonald's Australia to promote the new movie.
Each packet contains a Croods character and a set of blocks which build into a tower
On top of each tower is a picture of the character's enemy.

The characters include:

Grug Tower, Belt Tower, Bear Owl Tower, Mousephant Tower, Eep Tower,
Guy Tower, Pinch Monkey Tower, Ramu Tower, Macawnivore Tower, Trip Gerbils Tower.

Each character has its own catapult and is used to knock down the enemy's tower.