In partnership with Australia Zoo Home of the Crocodile Hunter, McDonald's Australia
released a set of 10 soft toy animals to raise public awareness on some of the most endangered animal species in the world. Each packet is printed with information on the animal and each animal has an ear-tag which shows the region in the world that the animal exists.
The animals, which measure up to 8cms tall, are:

Bengal Tiger, Australian Bilby, African Elephant, Snubfin Dolphin, Polar Bear,
Red-tailed Black Cockatoo, Blue Whale, Leatherback Turtle, Giant Panda, Yellow-footed Rock Wallaby

In-store give-aways were available which included an Activity Book
promoting Steve Irwin Day (15th November)

and an Endangered Animals sticker card.

Different Happy Meal Boxes were also available featuring the endangered Animals: